Lesson 1: It's more then Art Classes

Defining who are your Ideal Customers and why is your Studio unique will make you stand out, so Students choose YOUR classes. It is the first step in your marketing.  Skipping it could divert your students and send them straight to another studio. We will define your uniqueness together, and how to communicate what sets you apart, so your Ideal Students will say YES to you (and not someone else.) We will also give you real-time examples from successful Studios.

Lesson 2: Get in front of the most students

There is an art and a science to Marketing for all businesses big or small. We'll help you craft an easy Student Attraction Plan - with laser focused direction and zero guesswork involved. No more trying to "see what sticks." Instead, you'll have a step-by-step process that gets you in front the most students and gives you the best chance to enroll the majority  into your classes.

Lesson 3: How to be present  everywhere

Your website is often the first place where future customers meet you. An e-mail list is the only asset that is truly yours to control. So, we will teach you what to add to the most crucial area of your website and give you the exact steps to collect e-mail addresses and the e-mail sequence to attract new Students. We will also create a  30-day social media Content Calendar that you can easily replicate all year to ensure you are top of mind.  
When you teach in-person, a local presence is also very important. We will give you outside-the-box ideas on how to stand out in your community and be the go-to Studio.

Lesson 4: Define your Teaser Offer

Very few people are ready to enroll when they see you for the first time. We will map out how to build a relationship and show your potential students and parents why your studio is the only place they need to be.
Growing an e-mail list of warm leads and being in front of them is the easiest way to increase your enrollment by double digits.

Lesson 5: Convert Interests into  paying Students 

How many people who express interest in your Studio actually sign up? If that number, your enrollment rate, is less than 70%, we've got some work to do. You will learn the complete Enrollment Process that leaves no room for gaps, guesswork, or inconsistencies. You (and your team) will all be on the same page on what to do when someone is interested in your Studio. You'll also be fully prepared to repeatedly close anyone who is interested in your classes. 

Lesson 6: Keep Students for years

It's one thing to get a new Student, and it's another to keep them month after month and year after year. After all, who wants to have a studio where you're always scrambling to replace outgoing Students with new Students in an endless cycle while you barely stay afloat? As your Studio grows, you need to ensure the customers don't feel like they are just a number. We will tackle this, and I'll give outside-the-box ideas to keep your students for years.